Colin Behr is General Manager, Strategic Business at AppLovin, a leading marketing software company providing developers a powerful set of solutions to grow their businesses. Colin joined AppLovin in 2021 to spearhead AppLovin’s on-device distribution business: Array. Prior to joining AppLovin, he was Vice President of Partnerships at Branch where he built partnerships with OEMs and telcos. Colin started his career in mobile advertising at Vungle where he was initially responsible for publisher relations, later leading international expansion and strategic partnerships.