Idil Canal is General Manager of AdTech at AppLovin, a leading marketing software company providing developers a powerful set of solutions to grow their businesses. She is responsible for building and managing long-term relationships with AppLovin’s mobile developers, publishers, and demand partners to supercharge their growth. In 2021, AppLovin was named one of the hottest adtech companies by Business Insider stemming from Idil’s leadership in integrating AppLovin’s MAX with Twitter’s MoPub mediation platform. Idil joined AppLovin in 2018 when the company acquired MAX, AppLovin's in-app bidding monetization solution. Throughout her career, she’s led the software development and delivery of business solutions and services at various tech startups focused on mobile. Idil holds a BA from Brown University and is originally from Istanbul, Turkey.