Rafael Vivas is General Manager, New Initiatives at AppLovin, a leading marketing software company providing developers a powerful set of solutions to grow their businesses. Rafael currently oversees Vessel, AppLovin’s NFT marketplace for mobile applications and games. Previously, Rafael was President of Lion Studios, a mobile games publishing studio created by AppLovin. As one of the company’s first hires, Rafael has held several roles at AppLovin bringing developers to the AppLovin platform and helping them maximize revenue. At age 14, Rafael founded his first profitable online company, which offered affordable servers for PC games. He later became director of business development at Social Hour, where he built the company’s mobile ad network.