App Store Optimization

What is App Store Optimization (ASO)?

App store optimization, or ASO for short, is the act of optimizing a mobile app or game to rank higher in the App Store and Google Play. ASO is essentially the equivalent of SEO (Search Engine Optimization) on the web, allowing publishers to attract more users by optimizing pages to make their content easier to find.

Search is one of the biggest discovery channels for a mobile app or game and there are many factors that affect how your app ranks in app stores — the two biggest being the title of your app and keywords. Additional factors like descriptions, visual assets, and others also play a part in ASO.

Learn more about ASO and how to optimize your mobile app or game for it here.

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