What is CTV?
CTV, or Connected TV, is any television or device connected to a television that can be used to stream video over the internet through an app. CTVs generally fall into one of the following categories:
- Smart TV – A standalone TV with a built-in internet connection and apps for streaming media.
- Connected Device – Devices such as a Google Chromecast or Roku that connects to any TV and enable you to stream video.
- Game Consoles – Nintendo Switch, Microsoft Xbox, and the Sony PlayStation can all operate as a connected device and stream video to a TV.
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