What is CTV?

CTV, or Connected TV, is any television or device connected to a television that can be used to stream video over the internet through an app. CTVs generally fall into one of the following categories:  

  • Smart TV – A standalone TV with a built-in internet connection and apps for streaming media. 
  • Connected Device – Devices such as a Google Chromecast or Roku that connects to any TV and enable you to stream video.
  • Game Consoles – Nintendo Switch, Microsoft Xbox, and the Sony PlayStation can all operate as a connected device and stream video to a TV.

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