What is in-app advertising?

In-app advertising means that a mobile game or app allows advertising to be incorporated into its experience in order for a publisher to make money. The way ads are leveraged can be through different ad formats like interstitial, playable, or banner.

How does in-app advertising work?

In-app advertising works through an automated buying/bidding process called programmatic advertising where ad networks and publishers buy and sell ad space within milliseconds. One increasingly popular programmatic technology is called in-app bidding, which allows the ad network with the highest bid to display its ad within an app or game instead of using a manually set up waterfall. 

Read more about in-app bidding and learn more about how developers earn money in our App Hacks video, What is Hybrid Monetization?